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Marketing of law firms

Marco Antonio P. Gonçalves

Workshop presented on December 4, 2012, during the XVIII Congress of the Inter-American Association of Intellectual Property, promoted by ASIPI between December 1-5 of 2012, in Punta del Este, Uruguay.

About the presentation

A practical and interactive overview of marketing strategies applied to law firms with emphasis on the most relevant actions and tools that can be employed by lawyers and marketing professionals working together for the benefit of the firm.


  • Legal market dynamics;
  • Legal marketing;
  • Relevant “homework” and planning;
  • Tactics and tools;
  • References.


The complete presentation (73 slides) is available for download in PDF format:

PDF View/download (2,7 mb)



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